Trial Consultants, Inc.<sup>®</sup>

Follow us on facebook, twitter & Linkedin 
1463 NW 104th Drive • Gainesville, Fla 32606 
Call (954) 648 7521 

TCI's Services


Leave no stone unturned.


  • Jury Research
  • Trial Preparation
  • Interactive Focus Groups
  • Post Verdict Interviews
  • Supplemental Juror Questionnaires
  • Witness Preparation
  • Voir Dire Consultation: Jury Deselection®
  • SimulJury®
  • Community Attitude Surveys
  • Jury Simulations
  • Mock Trials
  • Social Media Analytics


Voir Dire


  • Use VALUE BELIEF questions as the criteria for deselection as opposed to demographics
  • Teach attorneys how to avoid contamination in voir dire
  • Eliminate the "Anyone here" and "Do you understand questions" during voir dire
  • Create a voir dire database of over 33,000 voir dire questions categorized by type of question

Change the entire paradigm of voir dire into a Jury Deselection® process, rather than view it as a selection process. We do not select jurors, we eliminate biased jurors from our venire. This paradigm changes the way voir dire is perceived. The result is an emphasis on questions designed to get maximum challenges for cause.

Categorize voir dire questions into 5 areas:

  • Questions that shed light on LIFE EXPERIENCE
  • Questions that give litigators insight into which side the juror IDENTIFIES with
  • Questions that identifies potential jurors PERSONALITY attributes
  • Questions that examine potential jurors DECISION MAKING style
  • Questions that identify important VALUE BELIEFS that guide challenges for cause and jury decision making

Case Analysis and Theme Development

We analyze the issues and problem areas of your case using an innovative approach that is jury driven and psychology based. This propietary Persuasion Technology™ provides our clients with the message, themes and analogies that have the widest latitude of acceptance.

Pretesting ADR Presentations

Using our program A Mediate Reaction® we find the most powerful and persuasive arguments while testing for and eliminating problem areas. The Mediate Reaction® service provides immediate reactions of a select and targeted audience (Wizporers) through Wizpor®, ourpropietary multi platform-multi function video streaming simulcasts, of both sides presentations, during the ADR process. We provide the only

Persuasion Research Technology available™ to litigators and arbitrators.

Wizpor® uses, Discovery Reaction®, to analyze content and sentiment in real time to your customized criteria providing effective and potent persuasion strategies.

Our Discovery Re:action® program will pre test the claims, evidence and deposition testimony in your case in order to provide paragon ADR and trial strategy.

Jury Research, Analysis and Strategic Planning

Our focus groups, mock trials,and jury simulations are unique.

Collectively these services are referred to as our STRATSIM® experimental design. Our jury simulations, using our STRATSIM® process, are designed to find the argument to which there is no counterargument.

Our PERSUASION RESEARCH TECHNOLOGY® and methodology is based on sound applied research techniques. Dr. Singer is the only trial consultant in the country with a Ph.D in Applied Research Psychology. Her pioneering approach to trial and jury research delivers reliable and valid arguments designed to have the widest latitude of acceptance. Our approach to strategic planning is cost effective and highly successful.

Community and Venue Studies

Our Quantitative Research Methods and Design is based on scientifically acceptable principles that will hold up in court.

Opening Statements and Closing Arguments Analysis

When there is zero room for error, our Persuasion Research Technology™ using jury driven, psychology based testing provides a platform for creativity and paragon strategies.

Witness Assessment and Evaluation

As a licensed clinical psychologist, Dr. Singer will provide critical services to your most important witnesses.

As an aid in witness preparation, we were the first to use:

  • Psychodrama
  • Neuro linguistic programming
  • Gestalt therapy

Wizpor® Witness: Discovery Re: Action®

With Wizpor® Witnesses: Discovery Re: Action®, you will receive real time feedback during witness depositions. Wizpor® technology simulcasts the deposition in real time to a secret, password protected hand-picked and anonymous "audience." While one attorney asks questions to the witness, an associate or paralegal can view live comments/opinions/observations/questions made by your "audience" and "audience" moderator. Questions, comments and observations are texted to your laptop or iPad. You will learn what additional questions to ask, what an audience finds important, and most importantly; what critical information will change their mind. You can modify strategies instantaneously, maximizing the chances for better discovery solutions to addressing the problem areas of your case.

Voir Dire Consultation®

With over 1500 voir dire consultations since 1978, Trial Consultants, Inc.® was the first to recognize that voir dire is a deselection process. In order to effectively exercise peremptory challenges the attorney must get a sample of deliberation behavior. Questions that lead to challenges for cause is an integral part of our strategy. This is accomplished by the Singerian Voir Dire Methodology.

A SimulJury® is a simultaneous virtual shadow jury. A SimulJury® can be used with both actual jurors during a trial or with mock jurors during the research phase. SimulJury® participants tend to provide more honest feedback then live shadow jurors or live mock jurors due to privacy. They also tend to be a closer match to a real jury due to a larger pool of potential participants.

This pragmatic, real time persuasion technology™ allows attorneys to change their message or presentation style instantly and sway jurors in the right direction. A SimulJury® can also be used in conjunction with Wizpor® [see] proprietary Persuasion Research Technology™ to evaluate and prepare a witness.

In Courtroom Assessment
We were the first to use social media* to provide our clients with  feedback of critical testimony and evidence to guide direct and cross examination. Our trained staff, using our patented Wizpor® system, provides the intel to provide trial strategies that works.

Opinion Stream®

Trial Consultants, Inc first introduced opinion streaming in 1999. Opinion Streams® allows attorneys to get reactions to their case issues from tapping into various cyber villages/communities. The best of both worlds are blended seamlessly in Opinion Stream®: anonymous responses increase candor while tapping into cyber communities providing insight into value beliefs and interests.

A perfect tool to shape voir dire strategy and diagnose problem areas.

Social Media Analytics

Track all your intelligence on a single screen. Wizpor® will mine social media websites for key words or key issues in your case. After data is mined from social networks, Discovery Re: Action® will analyze content and opinions by your criteria and by source using our proprietary Persuasion Research Technology™ creating a customized dashboard.

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About Amy Singer, Ph.D.
About Trial Consultants, Inc.®
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Practice Areas
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